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As a result, many top retailers rate improving mobile experience as a top business priority in Vente-Privee is the French e-commerce site that reinvented the flash sale in Europe.
That way, the product team could understand how users behave on web and mobile platforms and what it takes to actually take them to the final sale. It's mission-critical for us to understand the entire journey of a customer, from browsing to buying.
In France, clearance sales only happen twice a year. By giving its members daily access to discounted designer brands in every product category, Vente-Privee offers shoppers an entirely new, economical way to buy.
Especially for mobile shoppers, distinct IDs were critical in sending targeted and timely Messages to customers to encourage a specific action. With Mixpanel Messagesthe team had the advantage of sending push notifications to certain users in a particular geolocation when there was a flash sale.
Then, with Core Reports, they were able to monitor the downstream effects of creating the ultimate feedback loop with timely nudges.
Then, they would log back on later in the day on the desktop and purchase the items they had viewed on mobile. Second, five months into our implementation of Mixpanel, we are able to understand cross-platform behavior — drilling down to the user level by device, country, and segment to improve re-engagement across our five different customer profiles.
With Mixpanel FunnelsVente-Privee can see where their customers dropped off in an event sequence. After seeing so many customers following that pattern we decided to improve the cart UX on the app.
There would have been no way for us to find an insight like that without Mixpanel. On the less technical side, marketing teams measured the effectiveness of their email marketing and advertising campaigns. Then, we determine and solve the problem that caused the customer to contact customer care in the first place, so that future users that take the same path become customers, too.* Western Union also makes money from currency exchange.
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