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Time to start writing your ecommerce business plan! At their core, ecommerce business plans compel you to think critically about every major component of your online store. You may discover that you need to rethink or revise some of your strategies prior to launching your store — or you may realize that you are on track!
The short answer is yes! Every ecommerce company can benefit from a solid business plan. However, here are a few great reasons to create one, if you need extra convincing: A business plan will help you set clear goals and create an action plan to achieve them including what resources you will need to succeed.
Most financing options require a business plan before moving forward. If you already have a business plan, great! Small Business Administration recommends a page plan. You can always expand as you see fit.
As you move through our suggested outline, remember that unless otherwise specified, you can start with any section you like. Beginning with the part that excites you the most will give you the confidence and momentum to complete the rest of the business plan. In most cases, your business plan should contain the following elements at a minimum.
Want to work with a template? Consider adding the following to your Executive Summary: Why is your ecommerce business here, and who does it intend to serve? This is your chance to explain, in a sentence, a paragraph or whatever makes sense for you, how your business will impact the world.
Mission statements heavily guide decision-making down the road. For example, does your marketing strategy help further your mission? What about your product selections? Your ecommerce business has a purpose, and keeping that purpose paramount will strengthen your drive, enhance your communication and help you through the rough patches.
Touch briefly on when the business started, who the founders are, and who operates it now.
Provide more information on what, exactly, you sell and tie it to your mission statement and goals whenever possible. How will your ecommerce business stand out from the crowd? What makes you different as a company?Dec 14, · This feature is not available right now.
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Your eCommerce business plan helps you prioritize actions, take better decisions and maximize return on investment. This is as much about margins as it is about sales. Simply put, a plan that uses realistic estimates and well-defined milestones is easier to fund.
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